This article was written for Global Toy News (July 22, 2011) and can be viewed with comments HERE. I’m adding it now to keep all of my game development advice articles all on my site under the same tag to make it easy for any aspiring or new inventors to access them. Click the HERE to see them all.
While I was writing my last article on boxes that last, I did a very informal poll on The Game Aisle’s Facebook page and Twitter account to see what everyone’s pet peeves were regarding packaging. Here are my less-than scientific results in no particular order:
1. Boxes that fail!
So I don’t rehash, read my last article: Boxed To Last: Yes, the game box matters But tape and rubber bands can only do so much to repair a faulty box – having a nice sturdy one to begin with is so much better!
2. Odd shaped boxes & oversized boxes that don’t play nice on shelves!
We often talk about how retailers like certain box sizes and a rectangular or square shape. And yes, you need to the buyer on including your game in their game aisle but you might also want to think about the consumer at home. I’m sure there are some cursing right now the “stupid people at X company for creating an impossible to stack box.”
ALL of the participants in my informal poll kept their games on shelves. Obviously that means that there’s going to be some stacking involved – and not the kind of stacking you see at a store where the same game is stacked on top of or in front of the same game which means the box should play nice with other boxes. Is your game box “game shelf friendly?”
3. I bought a game, not a puzzle!
User assembly is no big deal, but it would be great if the parts would fit nicely back into the box without a ton of effort. Renee posted on The Game Aisle’s Facebook page, “What irritates me the most are kid games that require a degree in engineering to carefully place all the odd shaped pieces in the box in just the right way or it won’t all fit / box won’t close. I’d rather have a bigger box than a cleanup nightmare.” I doubt that there are many who disagree with Renee! And this point ties in to the next pet peeve:
5. Space Hogs!
And by space hogs I mean boxes that are seriously disproportionate in comparison to what is inside. A game was recently submitted to The Game Aisle that had 48 – 3” x 3” cards inside a box that was 7” x 7” x 1.5.” That’s a lot of box for a small deck of cards. Now while I understand that manufacturers need their box to live up to a perceived value, the consumer is looking at this as gross waste of their precious game-shelf space. Can we find a happy medium here folks?
Overall, I think Inventors/Manufacturers/Designers spend so much time focusing on set up time and getting all components into the “right” sized box that we sometimes forget to consider of how nightmarish tear-down can be.