Find It: You really need to find yourself one!

Find It: You really need to find yourself one!


On the very edge of the Chicago suburbs, right at the last exit that divides the bustling commuters from the nothingness that spans to westward to the Rockford oasis there is a Cabela’s store.  It outfits hikers, hunters and other people looking to venture away from the city.  This weekend I made the trek from Chicago proper to this oversized log cabin to return an ill-fitting Christmas gift.  As I wandered through the maze of camo and fishing gear, I spotted a game I knew, Find It.  It’s a charmingly simple game that can be enjoyed by a kid suffering through a fishing trip with their father, to an urban executive killing five minutes before an important conference call.  What a great find!

Find it yellowFind It is as simple as the name suggests.  Each tube contains 40-50 themed items surrounded by a zillion recycled plastic pellets.  The goal is to shake, twist and spin the tube until you find all of the stuff inside.  Each game comes with a tear-off pad with the list so you can cross them off as you go, but there is also a sticker on top that tells you what’s inside so you don’t have to bring the tally sheet with you.  I have the Find It Original, but when I was in Cabela’s I saw the “At the Zoo” and “At the Beach” editions.  I know there are quite a few other versions including Find It Deluxe which has 70 items inside and a whole game built around it with cards and a spinner (that I have yet to play).

Find It is the brainchild of Bob Knight who I had the pleasure of meeting at ChiTag back in 2008.  He had an idea, prototyped it using plastic tubing and birdseed and with a lot of hard work and enthusiasm built a line of products that can be found in a wide variety of stores – including Cabela’s.  It appeals to almost everyone – old, young, gamers as well as those who aren’t – and you can play it for 2 minutes by yourself or pass it around a group until you find everything.  And for you parents out there, it’s a great way to keep the kids quiet during a car trip.

Find It Stats:
~$18 at Amazon and all sorts of specialty retailers (~$30 for the Deluxe Edition)
1 or more Players
As little or as long as you want
Ages 8 and up

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  1. Kim Vandenbroucke

    I realize now that I forgot to mention that you may see some products that are similar – oh heck, down right the same – as Find It on the market. Don’t be fooled – Find It is the original product made by a regular Joe with an idea. The other was made by a company and the rest of the story…well lets just say two years ago at Toy Fair there was Bob selling these out of his booth in the basement. Last year, there was Bob in the basement and another company upstairs selling what looked to be the same thing…

    Anyway, if you want to support the inventor community be sure to buy a genuine Find It game.

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