On the very edge of the Chicago suburbs, right at the last exit that divides the bustling commuters from the nothingness that spans to westward to the Rockford oasis there is a Cabela’s store. It outfits hikers, hunters and other people looking to venture away from the city. This weekend I made the trek from Chicago proper to this oversized log cabin to return an ill-fitting Christmas gift. As I wandered through the maze of camo and fishing gear, I spotted a game I knew, Find It. It’s a charmingly simple game that can be enjoyed by a kid suffering through a fishing trip with their father, to an urban executive killing five minutes before an important conference call. What a great find!
Find It is as simple as the name suggests. Each tube contains 40-50 themed items surrounded by a zillion recycled plastic pellets. The goal is to shake, twist and spin the tube until you find all of the stuff inside. Each game comes with a tear-off pad with the list so you can cross them off as you go, but there is also a sticker on top that tells you what’s inside so you don’t have to bring the tally sheet with you. I have the Find It Original, but when I was in Cabela’s I saw the “At the Zoo” and “At the Beach” editions. I know there are quite a few other versions including Find It Deluxe which has 70 items inside and a whole game built around it with cards and a spinner (that I have yet to play).
Find It is the brainchild of Bob Knight who I had the pleasure of meeting at ChiTag back in 2008. He had an idea, prototyped it using plastic tubing and birdseed and with a lot of hard work and enthusiasm built a line of products that can be found in a wide variety of stores – including Cabela’s. It appeals to almost everyone – old, young, gamers as well as those who aren’t – and you can play it for 2 minutes by yourself or pass it around a group until you find everything. And for you parents out there, it’s a great way to keep the kids quiet during a car trip.